In an increasingly globalized world of ecommerce, investing in multilingual pages only enhances the customer experience for your international consumers.
Multi-language functionality is essential if your site already sees traffic from multiple countries. It’s also something you’ll want to consider if you’re looking to increase your international visibility and sales.
Translated content is full of SEO-rich keywords that improve your site’s organic search rankings when global users search in their preferred languages. And global visitors who can easily read your website are more likely to convert.
Making your content available in new languages will attract new customers, grow your website traffic, and ultimately lead to a higher conversion rate.