At Barrel, we approach every paid social ad campaign with fresh ideas and a new perspective. It’s always exciting to start a campaign and see what intriguing creative concepts our team comes up with. Our success, in part, can be attributed to a framework we call The Barrel Emotion Index, which allows us to structure unique campaigns proven to resonate with audiences.
The Barrel Emotion Index allows us to prepare briefs and conceptualize campaigns with copy and creative that’s proven to work. It’s the secret sauce that fuels every campaign we work on — the reason we can make unique, engaging ads for our clients. It allows us to analyze trends by industry, brand, touchpoint, and a customer’s position in a purchase funnel, and then identify how to use our creative to generate the most desired consumer behaviors.
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