Author: Sean Collins

There are the first three quarters and then there is Q4.

Every year the fourth quarter brings with it added pressure for all retail businesses. It’s the last chance to get sales and hit revenue goals for the year. Tie that together with the madhouse that is Black Friday and the increased focus from the world on holiday shopping, and it’s no wonder that a lot of companies create a separate budget for Q4 and treat it almost like an entirely separate thing from the rest of the year. 

Continue reading “How to Build a Holiday Campaign from Start to Finish”

The relationship a person has with a beauty brand is inherently personal.

Every person has a beauty routine that is unique to them. It is specific to their needs. Their struggles. How they look. And how they want to look.

The stakes are high for every product they buy, because our faces are constantly on display. Beauty consumers want to find products and brands they can trust to fulfill their needs.

Beauty products are also perfect for subscriptions because they’re consumable products, specific to an individual’s needs, that they’ll need over and over. 

But people want more than just a good product and convenience from a subscription beauty brand.

Continue reading “Make Business Personal: The Power of Personalization for Beauty Subscriptions”

Reporting on the recommendations and campaigns we put into action is a large part of servicing clients. 

We’ve streamlined our reporting by switching to Google Data Studio and building customized dashboards for our clients.

Google Data Studio saves us time on gathering data and allows us to pull out actionable insights for our clients. 

Here’s how.

Continue reading “Upgrade Your Reports With Data Studio”