The relationship a person has with a beauty brand is inherently personal.
Every person has a beauty routine that is unique to them. It is specific to their needs. Their struggles. How they look. And how they want to look.
The stakes are high for every product they buy, because our faces are constantly on display. Beauty consumers want to find products and brands they can trust to fulfill their needs.
Beauty products are also perfect for subscriptions because they’re consumable products, specific to an individual’s needs, that they’ll need over and over.
But people want more than just a good product and convenience from a subscription beauty brand.