The turn of the new year and new decade was a hopeful one for many. But in early March, COVID-19 put a wrench in millions of people’s plans.
With social distancing and stay-at-home orders the new norm, many businesses have had to close their doors.
One industry hit especially hard? Studio fitness.
Continue reading “Live Classes, Community Workouts, and More: The Resilience of Fitness Studios During the COVID-19 Crisis”
If there’s one thing we can agree on, it’s that Super Bowl commercials are always weird. Some successfully so. Others, not so much. But even if you watch a Super Bowl commercial and think, “I don’t get it,” you probably remember it.
Who can forget the iconic “Whassup” Budweiser commercial that sparked an endless amount of pop culture references? And it was a Super Bowl commercial that brought us Old Spice’s “The Man Your Man Could Smell Like.”
What Super Bowl commercials dare to do that so many small brands fear is push the limits.
Continue reading “What Super Bowl Commercials Get Right And What You Can Learn From Them”