6 Reasons to Go HTTPS

At Barrel, most of our clients have websites that are already using HTTPS/SSL since we began integrating with Cloudflare in early 2016. Here are some reasons why your website should be SSL-protected in 2017 and beyond.

1. For Security Purposes and Trust

Sites without HTTPS send all of the data between the user and the website in “clear text” when sending. This means that nothing is encrypted, so a clever hacker can casually intercept data without having to decrypt the information. HTTPS enforces a security handshake between the browser and the server to verify that the certificate is valid and matches the expected signatures on the server. Many browsers like Chrome and Firefox already attempt to block the page when HTTPS is used improperly. Make it hard for data thieves.

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10 Product Page Elements to Increase Ecommerce Conversions

Much of the work we do here at Barrel involves helping ecommerce brands grow their businesses online. This often includes everything from content development to website redesigns and optimization to digital marketing.

While the websites range in complexity and the products are rarely the same, there is always overlap in the elements necessary to create an effective product page experience. The product page is more than just a place to talk about the product’s details, it is an opportunity. An opportunity to tell the brand story, an opportunity to paint a picture about the lifestyle one can attain by purchasing that product, an opportunity to showcase the features that truly make this product unique.

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How Solid is Your Organization’s Story? A Simple Template for Aligning on Who You Are

Over the years, I’ve noticed that clients who invest the time and effort in proactively defining and aligning their organization’s story are often the ones that make better decisions and drive better results. I want to share what I mean by “story” and also provide a simple template that organizations can use as a checklist to identify and fill gaps in their stories.

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